seth godin

I found a readable book recently. However the following words are largely taken from a review by someone else.  

 

"..this newest book by Godin (Seth Godin: Tribes) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet