It seems very say to me that cleaning up a nation has to be sold under a name:
...On Monday, the Prime Minister formally launched a programme with catchy title and acronym in ’Clean Up and Beautify Trinidad and Tobago (C&B T&T),’ which briskly communicates a clear message. Will the communication succeed in rallying public and private bodies at all levels, and the masses of ordinary citizens to whom it is addressed?...
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