Category: C&B T&T

Sad To Have To Lean On PR for Basics

June 9, 2010 by Taran Rampersad

It seems very say to me that cleaning up a nation has to be sold under a name:

...On Monday, the Prime Minister formally launched a programme with catchy title and acronym in ’Clean Up and Beautify Trinidad and Tobago (C&B T&T),’ which briskly communicates a clear message. Will the communication succeed in rallying public and private bodies at all levels, and the masses of ordinary citizens to whom it is addressed?...

Really? Maybe I need to come up with some catchy titles and acronyms for other things.

Maybe that's been the whole problem. Catchy slogans. Like, "Wey de man wid de dusbin gone?"

I kid, I kid....