C&B T&T

It seems very say to me that cleaning up a nation has to be sold under a name:

...On Monday, the Prime Minister formally launched a programme with catchy title and acronym in ’Clean Up and Beautify Trinidad and Tobago (C&B T&T),’ which briskly communicates a clear message. Will the communication succeed in rallying public and private bodies at all levels, and the masses of ordinary citizens to whom it is addressed?...